Another D&AD brief that I did for my final master subject. The purpose of doing this campaign is to use ambient media to reinforce Grazia's fashion Credentials to those visiting London Fashion Week. In additions, it's to cement Grazia's deep-rooted relationship with the world of high fashion.
I choose Paris Hilton as the spoke-person for this event and promotional tour because Paris Hilton has the similar character with Grazia magazine. She is a famous model, actress and materialistic who audience will keep an eye on her lifestyle and fashion. By inviting her to the event will help making news on the media.
Target Audience :
By using celebrity on product as a spoke person will attract attention of the audience who love fashion and create a positive expression on the magazine.