I had change the D&AD brief to my own version of learning on Ambient Media. By using ambient media to promote breast awareness during the UK’s Breast Cancer Awareness Month (BCAM) in October 2008.
The concept of this message string is to create an illusion for audience to tell them that this artwork will send for check up soon. On the other hand, it’s to remind audience that is time to go for a breast cancer check up. I chose gallery and museum as the tool to spread my message because I'm targeting fourty to sixty female audiences who live in the UK.
The artworks with string tell the audiences that this piece of statue is currently not open for public becuase it needs to be checking up. Like the crime scene, there are a string surrounded to avoid people get closer.
The string will place on all female artworks such as statue, oil canvas, stained glass with full body can be tie with the string to convey the concept to public.