Tuesday, January 20, 2009

[Campaign] ISSUK charity

The objective of this campaign is to express the unique selling point for the public and promote the differences from other social service charity agencies. Furthermore, I wanted target audiences to help those unfortunate children by contact ISSUK.

In this campaign is to create awareness in traditional and alternative approach. Help advertisement getting up close with audiences and spread the ideas in a way that they least expected.

Concept of press advert: This advert shows a pair of hand sending a Chinese child across ocean, with the tag line “Lend a hand for the unfortunate children”.

The concept of this advert is to show ISSUK need many strength from the UK citizen to achieve the goal. The storyboard has the unique tone and manner with the press advert.The TV Commercial is in 30 second and I have separated it into 15 frames.

Ambient Media

Objective of using ambient media to promote the USP of ISSUK is to draw attention easily, building strong images in mind and convey the message directly to target audience.

The false child has the same size as a real child. It’s to make illusion for public that a homeless child are waiting for you help. In addition, it also bring the concept to audience of do not let the next generation suffering like the victims of war world2.

Another concept is on the heart sticker located at the name list below the sculpture. Concept of this heart shape is to making link between ISSUK concept and the meaning of the sculpture “ memorial of all victims of the Blitz on Birmingham.”

[Ambient Media] Knife Crime

The key objective of this campaign is to get the country to focus on this violent. In additions, it's to prevention of knife crime and reduce the number of knives on our streets.

I came out a small iconic sticker which has multiple function to spread the word. It will be give away for public to stick around and spread the message of reducing crime. Furthermore, some of the sticker will place by staff to create a unite meaning.

(a) Road signature
Beware of knife crime on the street and watch your back.

(b) Security camera
For the one who want to commit crime. you are watching by the camera.

(c) T-shirt
Beware, someone might stab you from the back. Together keep an eye on knife crime.

(d) Other’s advertisement
Beware, knife crime might spoil your family.

(e) Window display
Placing on window display in front of a statue tell public to aware knife crime.

[Ambient Media] Break Through

I had change the D&AD brief to my own version of learning on Ambient Media. By using ambient media to promote breast awareness during the UK’s Breast Cancer Awareness Month (BCAM) in October 2008.

The concept of this message string is to create an illusion for audience to tell them that this artwork will send for check up soon. On the other hand, it’s to remind audience that is time to go for a breast cancer check up. I chose gallery and museum as the tool to spread my message because I'm targeting fourty to sixty female audiences who live in the UK.

The artworks with string tell the audiences that this piece of statue is currently not open for public becuase it needs to be checking up. Like the crime scene, there are a string surrounded to avoid people get closer.

The string will place on all female artworks such as statue, oil canvas, stained glass with full body can be tie with the string to convey the concept to public.

[Ambient Media] Best Beginnings

Another D&AD brief that I change for my master subject. Through ambient media, I need to sell the idea that breastfeeding is a positive choice that young people will want to make when they become parents. The target audience is young people, especially teenagers from lower socio-economic groups.

Champion baby bowling event is held in the bowling alley in the UK. This ambient media advertisement will transform a lane or two into a special lane that promote the benefit of breast feeding. The objective is to tell audiences breast milk is better than other milk. The ball represent women breast and pin represent bottle. It tells the message of beating down or against other milk from the baby. Poster on the lane showing the message “ The more pins yhou hit down and it makes you baby as a champion baby”. In additions, it’s to show breast feeding is a good starting point for them.

The game
By using Milk bottle replace the pins and breast replace the ball to tell the message “ against other milk beside breast milk”.

The lane
Huge poster sticking on the end of the lane. The image shows the baby is friendly welcome breast milk to make him as a champion of tomorrow.

Target audience
The game is targeting female and young generation. Bowling is suitable and match my target audience because the game is suitable for every socio-economic group and it’s a healthy game. Suitable for women who just gave birth to lose their weight.

[Ambient Media] London Fashion Week

Another D&AD brief that I did for my final master subject. The purpose of doing this campaign is to use ambient media to reinforce Grazia's fashion Credentials to those visiting London Fashion Week. In additions, it's to cement Grazia's deep-rooted relationship with the world of high fashion.

Concept :
I choose Paris Hilton as the spoke-person for this event and promotional tour because Paris Hilton has the similar character with Grazia magazine. She is a famous model, actress and materialistic who audience will keep an eye on her lifestyle and fashion. By inviting her to the event will help making news on the media.

Target Audience :
By using celebrity on product as a spoke person will attract attention of the audience who love fashion and create a positive expression on the magazine.