Experimental annual report publication design for Samsung company. The concept of this annual report is to express the relationship between the company and their target audience is like a lover. The concept wanted to show that Samsung sincere and friendly serving their customer through the years. The major attraction of this annual report is applying the concept of courtship into every chapter. It is because to entertain and making impression to the reader. To sum up, this annual report helps me gain lots of goodwill from the design industry.