Saturday, March 7, 2009

[Design] Corporate Identity for Alpha Oriental Group

In this project, I'm going to re-brand Alpha Oriental Group and the companies which specialist in franchising amusement machine and entertainment industry in Malaysia. Alpha Oriental group has four major businesses which is manufacture amusement game machines, children amusement theme park, photo sticker machines outlet and karaoke outlet. Each of them has different market segment and target audiences so I have to come out with different marketing plans, corporate identity and promotional tools.

My final outcome in this project will be a redesign version of the company's website. Redesign the website is more important than other works because it is a useful and effective promotional tool to spread the company's information and latest news to public. Furthermore, it is a space to build a long term relationship with its customer and maintain Alpha Oriental group's brand equity. Beside website design, a functional and unique stationary set also an important tool for a strong brand. It shows the unity design and core brand's characteristic for theirs staff and customer. Then, I will design a corporate brochure as a promotional and business tool for audiences who interested to become their franchisees.

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