[Design] Samsung Annual Report

Experimental annual report publication design for Samsung company. The concept of this annual report is to express the relationship between the company and their target audience is like a lover. The concept wanted to show that Samsung sincere and friendly serving their customer through the years. The major attraction of this annual report is applying the concept of courtship into every chapter. It is because to entertain and making impression to the reader. To sum up, this annual report helps me gain lots of goodwill from the design industry.

[Design] Butterfly Lover Opera booklet

Butterfly lover is a famous Chinese legendary romance story. In this booklet, I responsible to work out a promotional booklet for the audience of the theater performance. The performances presented by a group of new generation performer and the show has a younger target audiences. Therefore, the tone and manner of the booklet has to be slightly fashionable and trendy.



Above is part of the booklet spread and it included character and story introduction, cast and some photographs of the show.

[illustration] Tiger Beer Magazine Adverts

My very first series of advertising campaign. The objective is to promote Tiger Beer to younger generation in Malaysia. In additions, Tiger Beer makes you look out-standing and energetic in night life. Each of the advert done in one day time, from pencil drawing to illustrator vector art. Alcohol liquid is done in Photoshop because I wish to high-light the product and smoother feeling for the drinking sensation.

[Design] Da Vinci Children Advertisement

[Design] Da Vinci Children Newsletter

[illustration] Happy Birthday to Ah Mak

An caricature I drew for my girl friend's grandmother for celebrating her 80 years old birthday.
* Cartoon and exaggerate style on facial expression.
* Pencil outline and colouring with Photoshop.
* Used on birthday card.

[illustration] Summer Break

The first summer vacation in Stratford-upon-Avon. I'm loving the nature and peaceful atmosphere of the small little town. Cold wind kiss my face, Swans floating on the canal and Century old houses let I walk into history.

Illustration above is to express my feeling on a british old town in summer time. Although the view looks warm and energetic but it feels cold, fresh and peaceful.